Your SDRs are burning out. AI doesn't.
Pre-qualify leads with AI calling that discloses itself on every call. Each warmed-up phone number dials up to 100 prospects a day, so you set throughput by how many numbers you run. Your closers only talk to interested prospects.
The solar SDR problem
Most SDRs quit within 12 months. Training and replacement costs $10K–$20K per rep.
Your SDRs spend hours dialing to reach a handful of live prospects each day.
Salary + benefits + management overhead + turnover replacement costs.
Human SDR vs AI: The real cost comparison
Solar companies spend heavily on SDR headcount to qualify leads — but SDR turnover in solar exceeds 50% annually. Every rep who leaves takes their pipeline knowledge with them. AI doesn't quit, doesn't need motivation calls, and gets better with every campaign tweak.
| Factor | Human SDR Team (5 reps) | ClinchRev AI |
|---|---|---|
| Annual cost | $250K–$400K (salary + benefits) | $1,788–$10,788/yr plan, plus $3–$7/mo per phone number and any minutes over your allowance |
| Dials per day | 400–500 total (80–100/rep) | 100 per matured number; Growth 500 min / 1,000 leads, Pro 1,500 min / 3,000 leads |
| Training time per new rep | 4–8 weeks | None |
| Turnover cost per rep | $10K–$20K | None |
| Works weekends/evenings | No | Yes (within calling windows) |
| Opt-out handling | Manual / error-prone | Automatic, workspace-wide |
| Call recordings stored | Varies | Every call, auto-transcribed |
How AI changes the math for solar
ClinchRev's AI handles the entire top-of-funnel qualification process — from cold dial to qualified appointment — while your closers focus exclusively on homeowners who have already expressed interest and passed your qualification criteria.
- 1
AI dials up to 100 leads a day per number, inside the window you set
Each campaign runs only inside the window and time zone you set for it, and stops dead outside them. Split lists by region and give each one its own window. Run more numbers to dial more per day — a new number starts at 10 calls a day and ramps to 100 over its first two months, which is what keeps carriers from flagging it.
- 2
Qualifies interest per your solar script
Bill size, home ownership status, roof age, HOA restrictions, and timeline — the AI asks your exact qualification questions in a natural, conversational way.
- 3
Books only qualified meetings on closers' calendars
Qualified prospects choose a slot directly. Your closers walk into every call knowing the prospect is interested and pre-qualified.
- 4
Disclosure and opt-outs handled for you
The AI discloses that it is an AI on every call and the script guard blocks any edit that removes that line. Anyone who asks to be removed is suppressed across every campaign in your workspace. Registry scrubbing and consent records stay on your side.
- 5
Full call recordings + transcripts in the CRM
Every call is recorded, transcribed, and searchable. Managers can review calls, coach scripts, and see objection patterns across thousands of calls.
What the AI says on a solar call
You control the script. Here's a sample qualification flow that solar teams commonly configure:
Scripts are fully customizable. You can A/B test multiple openers and track which convert best.
⚠️ TCPA compliance is critical in solar
The TCPA awards $500 per violating call, trebled to $1,500 where the violation is willful, with a private right of action and no aggregate cap. Class actions against solar companies have exceeded $10M+.
The part that matters most here is the one no platform can do for you. Homeowners answer wireless and residential numbers, and 47 C.F.R. § 64.1200(a)(2) and (a)(3) require prior express written consent before an AI voice places a marketing call to one — FCC Declaratory Ruling 24-17 put AI voices squarely inside “artificial voice.” That rule has no business-to-business exemption and no established-business-relationship exemption; its only carve-outs are tax-exempt nonprofits and certain HIPAA healthcare messages. ClinchRev has no consent field and cannot verify one, so whether a given homeowner is lawful to AI-dial is settled before the list is uploaded. Here is the rest of the split:
Built in
- • An unprompted AI disclosure and recording notice in the first seconds of every call, and an honest answer whenever a homeowner asks afterwards
- • A script guard that refuses to save a script with the disclosure, opt-out handling or calling-hours language removed
- • Spoken opt-outs ("take me off your list") detected automatically and suppressed across every campaign in your workspace
- • Calling windows, days and time zone set per campaign — nothing dials outside them
- • Per-number daily calling caps that ramp new numbers up and throttle back if answer rates fall
- • Every call recorded and transcribed, readable in the dashboard and through the API
Yours to run
- • National and state DNC Registry scrubbing — registry access is licensed to the calling party, so bring cleaned lists
- • Prior express written consent for every number on the list, and the records to prove it — ClinchRev has no consent field
- • Deciding what calling window is legal for each list
- • Your own archive of recordings and transcripts if you need them held for a set number of years
Frequently asked questions
Is AI cold calling legal for solar companies?+
Only where you hold prior express written consent for the number. Solar prospecting dials homeowners, so you are calling wireless and residential numbers, and 47 C.F.R. § 64.1200(a)(2) and (a)(3) require written consent before an AI voice places a marketing call to one. There is no B2B exemption and no established-business-relationship exemption to fall back on — a past customer or a bought list is not a consent basis. ClinchRev covers the disclosure and the opt-outs: the AI says unprompted that it is an AI and that the call is recorded, and a removal request suppresses that contact across your whole workspace. It cannot capture or verify consent, and registry scrubbing stays with you. See the TCPA compliance guide for the full framework and who owns which piece.
What qualification questions can the AI ask?+
You control the script. Common solar qualifiers: home ownership status, monthly electric bill, roof age, HOA restrictions, and timeline. The AI asks these conversationally and logs responses directly in the CRM.
How does ClinchRev handle state-specific calling rules?+
You set each campaign's calling window, days and time zone, and nothing dials outside them. ClinchRev does not infer a prospect's location from their area code, so split lists by region and give each campaign a window that is legal everywhere on that list. The TCPA guide lists the states that are tighter than the federal 8am-9pm floor, with citations.
What's the typical ROI for solar teams?+
We have not measured ROI across customers, so here are the plan limits rather than a promised result. Growth is $149/month with 500 AI call minutes and 1,000 leads; Pro is $399/month with 1,500 minutes and 3,000 leads; Scale is $899/month with 5,000 minutes and 10,000 leads. Each phone number dials up to 100 prospects a day once past a 30-day warm-up with a healthy answer rate (80/day between days 30 and 60; new numbers start at 10/day). That cap is the same on every plan. Minutes are deducted from reported call duration — a no-answer that reports zero duration does not consume minutes; voicemail and answering-machine time does. Extra lead capacity is sold in blocks of 1,000. We do not publish a savings figure because we have not measured one.
Can ClinchRev integrate with my solar CRM?+
ClinchRev has a built-in CRM. For HubSpot users, we offer a native two-way sync. For Salesforce and other tools, CSV export is available. Native Salesforce integration is on our roadmap.
AI cold calling scripts that work for solar in 2026
The solar qualification conversation has a specific structure that AI handles well: homeownership check, monthly bill amount, roof condition, HOA status, and timeline. These yes/no and multiple-choice qualifiers are exactly what AI calling excels at — structured, consistent, never off-script.
The big challenge in solar AI calling is compliance, and the hardest part of it is upstream of any software. The FTC and state AGs have specifically targeted solar companies for TCPA violations — class actions have exceeded $10M+ — and the consent requirement for AI-voice calls to homeowners' numbers is something only you can satisfy. ClinchRev takes the parts a platform can genuinely own: the AI disclosure and recording notice are written into every script and cannot be edited out, opt-outs are detected and suppressed across your whole workspace, and each campaign dials only inside the window you set. Consent and registry scrubbing stay on your side of the line.
Solar companies also benefit from the volume AI provides, though it is worth knowing where the ceiling actually sits. A 5-rep SDR team makes 400–500 dials per day combined. In ClinchRev each phone number dials up to 100 times a day once warmed up, so matching that team takes five numbers — and those five numbers still share the plan's minute and lead caps. Growth at $149 includes 500 minutes and 1,000 leads; Pro includes 1,500 minutes and 3,000 leads. Minutes are deducted from reported call duration (a zero-duration no-answer does not consume them; voicemail does). Extra lead capacity is sold in blocks of 1,000. A high dial count runs through a list faster than the plan replaces it.
What a ClinchRev solar qualification call looks like
- 1Intro & disclosure
- 2Homeownership check
- 3Bill amount qualifier
- 4Roof age/condition
- 5HOA check
- 6Soft timeline close
- 7Meeting booking
Each stage is customizable. You set the qualification thresholds.
Scale outbound without scaling headcount
20 free AI minutes to test your scripts and hear the voice before committing.